Keywords
Abstract
In the present era of hasty change, organizations are facing greater demand from their environment to engross in innovative behaviours to create and deliver their products and/or services to stay competitive, and to lead the change process itself. Innovation is widely claimed to have beneficial influences on the effectiveness and long-term survival of organizations. In order to accomplish a competitive environment successfully, organizations depend on their employees' creativity, since it is the basis of the innovation process in the organizations. Hence this study attempts to explore the factors that facilitate individual creativity of employees at the workplace. Accordingly, through literature reviews, the study identified Job autonomy, Challenge, Openness, Playfulness, Conflicts, Debates, Supportive environment, Sufficient resources, Creative climate, and Willingness to take risks as the factors that nurture individual creativity. Among these factors, this study has considered Job autonomy and Willingness to take risks and has investigated the influence of these two factors on Individual creativity. The study is descriptive in nature and has adopted a survey strategy. The study used data collected from 212 respondents working in auto component manufacturing organizations in Coimbatore District. The collected data has been analyzed using correlation and regression analysis. Results reveal that Job autonomy is a key factor that nurtures individual creativity more.
